Mike James

That's not usually how we operate. We don't sign stars for their following, and basketball wasn't a field we expected to enter.

Mike James changed that.

We could start with the NBA. He played there, had some brilliant moments, and was even the first player in history to convert a two-way contract into a standard contract without ever going down to the G League. But that's not where his story is written.

Undrafted in 2012, he went to Europe. Zagreb. Israel. Second-tier Italy. The kind of career start no one makes a movie about. Then Baskonia, Panathinaikos, Milan, CSKA Moscow. And Monaco, starting in 2021, where he established a club that had just arrived in the EuroLeague among the continent's best.

In March 2024, he surpassed Vassilis Spanoulis to become the all-time leading scorer in EuroLeague history, in 271 games, while his predecessor took 358. The same season, he was named the competition's MVP. In November 2025, he also became the most efficient player in the history of the efficiency rating.
Five seasons in Monaco, three French championship titles, one EuroLeague final.

An American becoming a legend of European basketball, that wasn't the planned path. It was, in fact, the exact opposite of the planned path. He chose this one, and he became one of the very best.

The collaboration itself was a true pleasure to build. Two models, designed around the index 55: his number, the one he's worn everywhere for years. And for the first time, a collaboration that resonated far beyond Europe.